Sportico on THINK450 & Michelob Ultra

Since 2017, when the NBPA joined its three major sport peer organizations in owning group licensing rights for its players, the union has focused on promoting not just a select few but all of its members, naming its marketing group Think450 to make that point clear. The group’s newest deal with Anheuser-Busch InBev gets the players association closer than ever to achieving that goal.